THE BRILLIANCE OF BIRMINGHAM.
At the heart of the country, Birmingham is the UK’s most accessible city.
More than four million people of working age are within an hour’s drive, while more than 90% of the UK market is within four hours reach.
Record levels of infrastructure investment – in Birmingham Airport, the upgrade of New Street Station and the extension of the Metro system – have made this possible. And with HS2 on the horizon, Birmingham will remain the country’s best connected city.
While Birmingham has a proud manufacturing heritage, it is no longer wholly reliant on metal bashing. The city now boasts the largest regional financial and professional services hub in the UK. HSBC’s decision to move 1,000 retail banking staff here is a ringing endorsement of the opportunities offered by the city. And it’s not just big business that flourishes here: Birmingham is also an enterprising city – more businesses begin life here than in any other regional city, according to StartUp Britain.
According to fDi Intelligence, Birmingham has one of the highest quality workforces in Europe. The city’s excellent universities – including two top business schools – and higher education facilities add 25,000 new graduates to this talent pool every year.
Investors too are waking up to the city’s many attractions and prospects. For the second year running, Birmingham was named the UK’s most investable city in the Urban Land Institute and PwC’s annual European investor intentions survey. Last year, the city enjoyed more foreign direct investment than any other English region and Birmingham was named Site Selection’s ‘Location of the Future’ 2015.
As well as offering a first class working environment, Birmingham is a great place to live. Ranked number one UK regional city in Mercer’s quality of life index, the city’s housing, education facilities and recreation attractions are a major draw.